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For utilities and program partners

The trusted navigator in front of your programs

WattGap puts your programs in front of every eligible household through a channel they actually trust. You pay only on enrollments your own system confirms, and the total is capped.

Contact: [email protected]

In 15 seconds

25 vs 0

Programs we certified in Holy Cross territory versus what the largest public aggregator lists. Missing data is why most members never find your programs.

Pay on outcome

You pay only on the members your own system confirms enrolled. Capped for budget certainty. Priced under your cost of saved energy.

Members first

Structurally unconflicted: under a sponsored pilot, participating members would pay nothing; no placement is for sale; WattGap does not control member benefit funds. That is what lets you put it in front of members.

Complete-first, so we never over-promise: Holy Cross Energy is certified to our full accuracy bar today. Your territory is certified before your pilot goes live, with a Territory Accuracy Audit you fact-check first.

Why it is safe

Why you can put WattGap in front of your members

Your member relationship is the asset. WattGap can extend it because its structure removes every incentive to mis-serve your members. These commitments are permanent, not policies that bend under commercial pressure.

Under a sponsored pilot, participating members would pay nothing.

The sponsoring institution would cover the pilot experience. Any optional household service outside a sponsored pilot would require separate, clearly disclosed terms.

No selling member data.

Member personal data is never sold, never used as inventory, never shared without explicit consent.

No paid placement in the diagnostic.

No party can buy a recommendation, a score, or a ranking. The diagnostic is never for sale.

WattGap does not control member benefit funds.

Under a sponsored pilot, rebates and other program benefits go directly to the member; WattGap does not receive, hold, forward, or split those proceeds. The member remains the applicant.

No automatic third-party submission.

The member authorizes every action. Nothing happens automatically behind a checkout.

The problem, in your territory

Your programs work. Most households never find them.

Demand-side budgets go unspent because members do not know the programs exist or cannot navigate the applications. The gap is between qualified-and-interested and actually-enrolled.

WattGap sits in front of your programs, never in place of them.

It is the trusted navigator that routes members to your own rebates, rate-plan fit, demand response, weatherization, and assistance. It is never the administrator, never the deployment vendor, and never the holder of the money.

You pay only on the members who actually enroll.

Not clicks, not leads, not estimates. An enrollment your own system records, that you confirm in a monthly reconciliation. Priced under your existing cost of saved energy.

See what a member in your territory sees

This is not a mockup. It calls the same certified engine your members would use. Enter a ZIP from your service territory and see the real dollar gap, the real programs, and the real score.

See what a member sees. Enter any ZIP in your service territory. This calls the same certified engine your members would use -- real data, not a mockup. Try a ZIP where you know the programs.
Previewing as: homeowner, $40,000 income, 3-person household, 2,000 sqft, 12,000 kWh/yr

What a pilot delivers

The same dashboard a partner sees during a pilot, shown here with illustrative data. Every figure is a count or a sum; no household is ever identified.

Illustrative sample. These figures are synthetic, shown to preview the partner dashboard. They are not a real partner's results.

Verified enrollments

Counted only when your own system records the enrollment for a member WattGap referred, and you confirm it in the monthly reconciliation. Never a click, a form-fill, or a lead.

Light enrollments
Demand response, rate-plan switch, simple rebate
84$2,520 in outcome fees
Deep enrollments
Heat pump, weatherization, whole-home
12$1,800 in outcome fees
96 verified enrollments$4,320 total

Recurring active homes

Homes enrolled and still active each month, for the recurring grid-services side of a pilot.

2026-04
31
2026-05
39
2026-06
47

Outcome billing draft (2026-06)

You see the draft before any invoice. Outcome fees are capped, so the total is bounded no matter how well the pilot performs.

ClassVerifiedPer enrollmentSubtotal
light84$30$2,520
deep12$150$1,800
Outcome subtotal$4,320
Outcome-fee cap$21,500
Billed this period (after cap)$4,320

Calculate your pilot ROI

Plug in your meter count and see what a 90-day pilot would cost, how many verified enrollments to expect, and how it compares to a traditional program implementer.

Illustrative estimate. These figures use conservative pilot assumptions and the draft term-sheet pricing. They are not an offer. Actual results depend on your territory, programs, and member engagement.
Assumption sources:Light enrollment rate (1.2% of meters at 2% base) and deep enrollment rate (0.15%) are conservative pilot estimates based on industry DR enrollment benchmarks (utilities report 1-3% of eligible households enroll in DR programs per ACEEE national reviews). The $350 traditional implementer cost-per-enrollment is derived from ACEEE cost-of-saved-energy averages (~2.4-2.5 cents/kWh) applied to a typical light enrollment's kWh savings. Program value figures ($500 light, $8,000 deep) are from Rewiring America rebate data and EnergySage installed-cost ranges (2025). All figures are illustrative, not guaranteed.
$
At your current enrollment rate of 2%, you enroll approximately 250 members/year. With WattGap's pilot targeting 1.20% of meters for light enrollments, the 90-day pilot would produce 338 verified enrollments -- an annual run rate of 1352/year.
Estimated verified enrollments
338
300 light + 38 deep (90 days)
Total pilot cost
$36,200
$21,500 fixed + $14,700 outcomes
Cost per enrollment
$107
vs $350 traditional implementer
Savings vs traditional
$82,100
69% lower cost
Program value delivered to members: $454,000 over 90 days. These are the rebate, rate-plan, and DR dollars your members actually receive -- not WattGap's fee.
Budget certainty. Your maximum total pilot cost is $43,000 (fixed fee + capped outcomes). At this enrollment level, outcome fees are $14,700, well under the cap. This represents 7.2% of your$500,000 annual program budget.

The $4,900 Territory Accuracy Audit fee credits 100% against the pilot fee if you proceed within 90 days. So the audit is free if you continue.

How verification works

Your records are the source of truth

An enrollment counts only when it appears in your own system for a member WattGap referred. WattGap bills only the count you verify.

One-way attribution, no member data to you

Verification never requires you to tell WattGap which member enrolled, or WattGap to tell you which diagnostic user it was. Staff receive aggregate-only reporting.

The draft comes before the invoice

You review the outcome billing draft for each period before anything is billed, and outcome fees are capped, so the total is bounded.

What if the data is wrong?

Your board will ask. Here is the answer, in plain language.

Every dollar is certified against two primary sources

A B5 certification engine verifies each program amount against the administering entity's own published data. No single aggregator. No guesses.

If we cannot verify it, we quarantine it

Programs that cannot be certified are shown as pending, not as fact. The member sees honest unknowns, not fabricated numbers.

You can fact-check any number before you commit

The Territory Accuracy Audit lets you compare WattGap's data against your own territory records before you sign anything. If something is wrong, you find it before your members do.

Every fact has provenance

Source URL, last-verified date, and confidence level are visible on every figure. The machinery is the show, not something hidden behind a slick UI.

The data gap, in numbers

We certified Holy Cross Energy territory to B5 standard. Here is what we found versus what the largest public aggregators have.

25
B5-certified programs in HCE territory
Each verified against two primary sources
0
Programs OpenEI lists for HCE
The largest public aggregator has a stub page
28
Certified facts with provenance
Source URL, verify date, and confidence on every figure
8
Score sections computed from certified data
Rebates, rates, DR, electrification, efficiency, solar, usage, assistance

Source: WattGap B5-certified ground-truth dataset for Holy Cross Energy (EIA 8773), verified June 2026. OpenEI data fetched June 2026.

How WattGap compares

You are comparing WattGap to a traditional program implementer. Here is the side-by-side.

CapabilityTraditional (CLEAResult, ICF)WattGap
Deployment time6-18 monthsDays to weeks
Cost model$500K-$5M+ annual contractPay only on verified outcomes
Geographic coverageTerritory-specific buildAny US ZIP; certified region by region
Data accuracy1-2 sources per programB5-certified: every fact verified against two primary sources
Member experienceForm-heavy, program-specificEnter ZIP, see everything, under 5 seconds
Trust postureConflicted vendorStructurally unconflicted advocate
Risk to youLarge upfront commitmentCapped, exit in 30 days, audit credits forward
Member costMay charge the householdNo household charge under a sponsored pilot

How you pay

The figures below are illustrative example economics, not an offer. Final pricing is set with you.
  • Pay on verified outcomes. A per-enrollment fee for each light enrollment (demand response, rate-plan switch, simple rebate) and each deep enrollment (heat pump, weatherization, whole-home) that you confirm.
  • Capped, for budget certainty. Outcome fees are capped at the fixed pilot fee, so your maximum total is known up front.
  • Priced under your cost of saved energy. The same deployment result, cheaper, through a trusted channel you cannot build internally.
  • The audit credits forward. A Territory Accuracy Audit lets you fact-check WattGap's data against your own territory first; its fee credits against the pilot if you continue.

What is the risk?

The risk of trying is designed to be near-zero. Here is how.

The audit is free if you proceed

100% of the $4,900 audit fee credits against the pilot fee if you continue within 90 days.

The pilot fee is capped

Total pilot cost is bounded at 2x the fixed fee. You will never get an open-ended bill.

You pay only on verified outcomes

No clicks, no leads, no traffic. Only enrollments your own system confirms.

You can exit in 30 days

Either party may end the pilot at 30 days notice. Fees are prorated. No exclusivity.

Under a sponsored pilot, participating members would pay nothing

The sponsoring institution would cover the pilot experience. There is no household checkout or paywall in the sponsored pilot.

You keep the audit regardless

Even if you do not proceed to a pilot, the Territory Accuracy Audit is yours to keep.

Why be first?

WattGap has no pilot customers yet. We say that plainly. Being first carries real risk, so the founding-partner package exists to reward it: the first co-op or muni to sign a pay-on-outcome pilot gets terms no partner after them ever will.

  • Territory Accuracy Audit fee credits 100% against the pilot if you proceed.
  • Case study co-authored with your team -- you shape the narrative, not just provide the quote.
  • Pricing locked at the founding rate for the first renewal cycle.
  • Direct relationship with WattGap's founder, not a sales rep or account manager.
  • Input on the product roadmap: the features your members need get built first.
  • Founding-partner status in all public references and materials (with your approval).

What is in it for you

Every stakeholder in this decision has a business case. Not a moral appeal -- a case that helps your budget, your numbers, and your reputation.

Co-op General Manager

Logic
Your DSM budget stops expiring unspent. Every dollar allocated for member programs actually reaches members.
Money
Cost per enrolled member drops from $350+ (traditional implementer) to ~$107 (WattGap). 3x efficiency on the same budget.
Reputation
You bring your board 338 verified enrollments at $107 each, beating the $350 benchmark by 69%. A board-meeting win.

Co-op Board Member

Logic
Risk profile is near-zero: capped fees, 30-day exit, audit credits forward, no participating-member cost under a sponsored pilot, no data sold.
Money
Maximum exposure is $43,000 for a 25,000-meter co-op. Inside discretionary pilot budget, below RFP trigger levels.
Reputation
You are the founding partner. Your territory is the proof point every future co-op will be shown. That is a differentiator.

Program Implementer (Guidehouse, ICF)

Logic
WattGap does the qualification work your intake team does manually. Your team processes enrollments, not inquiries.
Money
Lower cost per enrolled household means higher margin on your state contract. More enrollments at the same staff cost is pure margin.
Reputation
You hit your state energy office targets faster. Your renewal conversation is 'we exceeded targets by 40%' not 'we are making progress.'

DR / VPP Aggregator

Logic
WattGap identifies households with flexible capacity ready to enroll. Your acquisition cost per enrolled asset drops.
Money
WattGap's $30 per light enrollment is below what utilities already pay the household alone to enroll a thermostat ($25-$100).
Reputation
You hit your MW targets before the summer DR season. Your utility sees you as the aggregator who delivers, not the one who promises.

Your Members (the household)

Logic
Members see every dollar they are owed, every program they qualify for, and exactly what to do first. No calling the utility, no reading program PDFs, no guessing.
Money
A homeowner in your territory is leaving thousands on the table right now. WattGap shows them exactly where it is and how to claim it. Free under a sponsored pilot, with no credit card required.
Reputation
Your members see YOU as the one who brought them a tool that found real money. They associate the win with your co-op, not with an outside vendor.

What happens after the pilot

The pilot is the proof. What follows is the partnership.

Recurring navigator license

The pilot auto-converts to a monthly license priced by meter count. You keep the same trusted navigator, the same certified data, and the same pay-on-outcome alignment.

Territory expansion

As WattGap certifies more utilities in your region, your members see a richer picture. The co-op next door becomes part of the same certified network.

Co-branded member portal

Your members access WattGap through a link from your site, your bill insert, or your email. You get engagement credit and DSM deployment numbers for regulatory reporting.

Outcome data compounding

Every verified enrollment makes the next one more targeted. The living energy profile learns which members are ready to act and which programs they need.

The path from first conversation to members enrolled

1

Territory Accuracy Audit

10 business days

We certify every program WattGap would show your members against your own primary sources. You fact-check the results. The audit fee credits forward if you proceed.

2

Pilot launch

Days, not months

WattGap goes live for your territory. Members access the diagnostic through a link from your site, bill insert, or email. No software install, no integration project.

3

90-day pilot

3 months

Members run the diagnostic, see their dollar gap, and route to your programs. You see verified enrollments accrue in your own system. Monthly reconciliation with aggregate-only reporting.

4

Renewal decision

Day 90

Pre-agreed success bar: did you hit the enrollment target with zero material data inaccuracies? If yes, the pilot auto-converts to a recurring navigator license. If not, you exit and keep the audit.

What happens when something goes wrong

The honest answer is that sometimes something will. Here is what happens next, in writing.

A data error is found mid-pilot

WattGap re-verifies the affected program within 5 business days. You are not billed for any enrollment traced to the error. The corrected data is published with updated provenance before billing resumes.

A member has a complaint

Your co-op owns the member relationship. WattGap operates behind your brand, not in front of it. You route any complaint through your own process. WattGap provides data support, never member-facing dispute resolution.

A program changes mid-pilot

When a program updates its rules, amounts, or status, WattGap re-certifies it within 5 business days. Members see the updated information. You are never billed for an enrollment based on stale data.

WattGap itself has an outage

The diagnostic degrades gracefully. Members see cached certified data with a freshness timestamp. No enrollment is lost because the tool was down. The pilot clock pauses for any outage over 4 hours.

Board-ready summary

Copy this into your board memo. Every number is sourced. Every claim is defensible.

WattGap is a trusted energy advocate that routes your members to your own programs. You pay only on verified enrollments your own system confirms. The 90-day pilot is capped at $43,000 maximum (2x the $21,500 fixed fee), with $30 per light enrollment and $150 per deep enrollment. The $4,900 Territory Accuracy Audit credits 100% if you proceed. You can exit at 30 days. Under a sponsored pilot, participating members would pay nothing. No member data is sold. The diagnostic is never influenced by any payer.

Where every number comes from

A trust product cannot sell itself on unsourced numbers. Here is the provenance for every claim on this page.

Cost per enrolled member: ~$107 (WattGap) vs $350+ (traditional implementer)

WattGap: $21,500 fixed fee + $30/light + $150/deep, at 25,000 meters with 2% enrollment rate produces ~338 enrollments = ~$107/enrollment. Traditional: ACEEE national reviews place utility cost of saved energy at ~2.4-2.5 cents/kWh average; a typical light enrollment (DR/rate-plan) costs $350+ per household acquired including admin and marketing overhead.

Maximum pilot cost: $43,000

Term sheet: $21,500 fixed fee + outcome fees capped at $21,500 = $43,000 maximum total.

Utilities pay $25-$100 to enroll a thermostat in demand response

SCE $75 sign-up bonus, Consumers Energy $100, Mass Save $25 + $20/yr. These are household-facing incentives alone, before any program-admin or marketing cost.

25 B5-certified programs in HCE territory vs 0 on OpenEI

WattGap B5 certification engine, holy-cross.ts ground-truth module. OpenEI was queried 2026-06-10 and returned a stub page with zero programs for EIA 8773.

See it for your territory

A Territory Accuracy Audit fact-checks every program WattGap would show your members against your own records, before you commit to anything larger. The audit fee credits forward if you proceed.

Sends an email to [email protected] with your details pre-filled

Not ready for an audit? Ask for a sample audit of an already-certified territory, or try the household diagnostic your members would use.

WattGap

Data sources and attribution on our Methodology page. Estimates only -- amounts may vary.

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